What is Search Engine Optimisation?
Search Engine Optimization is the process of improving the visibility of a website on organic search engine result pages, by incorporating search engine friendly elements and relevant keywords into a website.
looks at how your website is structured, the quality of content, the user experience (UX) and all other technical aspects including site speed, structured markup, mobile compatibility, etc. It improves the visibility of your pages on search engines like Google and Bing.
Is building links and subsequently promoting it on various social media platforms for it to come across the target audience. We use techniques which helps the website to improve its ranking on the search engine results page. These factors function outside the boundaries of the web pages which basically deal with link building for SEO.